Success Starts Now Digital

There is no other way to say it, it's a scary time to be a marketer and/or business owner right now. With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what's best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation?  In the end, each business and marketer needs to make the best decision for their own unique circumstance in order to ensure their business survives. However, if you are able to continue marketing, even in a scaled-back capacity, it is likely to be beneficial, and could end up being the thing that keeps you afloat through the difficult weeks and months ahead.  Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is...

  Pros and Cons of Outsourcing Facebook ads As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. For some, it’s definitely worthwhile, for others it’s worth learning how to run them yourself. In this article I want to outline the pros and cons so you can decide what is best for you. Let’s jump into the advantages first… Advantages of Outsourcing Facebook Ads Expertise The majority of business owners I speak to have tried Facebook ads, but have failed to see any success with them. I really sympathise with them because I know how hard it can be to get it right. A lot of the time, business owners or marketers will give up on Facebook, claiming it doesn’t work for them, when in fact, there was something wrong with their campaign. There are many different factors which can determine the success of a campaign. The truth of the matter is, it takes a lot of time and education to learn i...

  By Tyson Quick  The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quickly become numb to advertising messages and ignore them completely. Ad fatigue and banner blindness are real things to combat. So, how do you get positive campaign results from campaigns? And, in the process, how do those results compare to Facebook benchmarks from others in your industry? Below are the latest Facebook advertising benchmarks by industry in four key metrics: click-through rate cost per click conversion rate cost per action (Note: The Facebook advertising benchmarks below are from WordStream here: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks. Data is from a sample of 256 US-based client ac...

62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That Everyone is using Facebook these days. There are  over 2.2 billion active daily users . China, the largest country in the world, only  contains 1.4 billion people . The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is,  62% of small businesses feel like their paid Facebook Ads are failing . No one wants to be throwing money at ads that don’t work! What good is such a massive pool of potential customers if you can’t successfully reach them? Thankfully, there are ways to fix this problem. You don’t have to be part of that 62%! I’m going to show you the most common reasons why small businesses fail with Facebook Ads and how to fix each issue. But first, let’s look at the big picture to understand the problem better. The Problem Isn’t Facebook Ads 96% of all B2C marketers use social media  posts as a form of content mar...