Success Starts Now Digital

There is no other way to say it, it's a scary time to be a marketer and/or business owner right now. With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what's best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation?  In the end, each business and marketer needs to make the best decision for their own unique circumstance in order to ensure their business survives. However, if you are able to continue marketing, even in a scaled-back capacity, it is likely to be beneficial, and could end up being the thing that keeps you afloat through the difficult weeks and months ahead.  Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is...

62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That Everyone is using Facebook these days. There are  over 2.2 billion active daily users . China, the largest country in the world, only  contains 1.4 billion people . The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is,  62% of small businesses feel like their paid Facebook Ads are failing . No one wants to be throwing money at ads that don’t work! What good is such a massive pool of potential customers if you can’t successfully reach them? Thankfully, there are ways to fix this problem. You don’t have to be part of that 62%! I’m going to show you the most common reasons why small businesses fail with Facebook Ads and how to fix each issue. But first, let’s look at the big picture to understand the problem better. The Problem Isn’t Facebook Ads 96% of all B2C marketers use social media  posts as a form of content mar...