Success Starts Now Digital

  By Tyson Quick  The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quickly become numb to advertising messages and ignore them completely. Ad fatigue and banner blindness are real things to combat. So, how do you get positive campaign results from campaigns? And, in the process, how do those results compare to Facebook benchmarks from others in your industry? Below are the latest Facebook advertising benchmarks by industry in four key metrics: click-through rate cost per click conversion rate cost per action (Note: The Facebook advertising benchmarks below are from WordStream here: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks. Data is from a sample of 256 US-based client ac...

62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That Everyone is using Facebook these days. There are  over 2.2 billion active daily users . China, the largest country in the world, only  contains 1.4 billion people . The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is,  62% of small businesses feel like their paid Facebook Ads are failing . No one wants to be throwing money at ads that don’t work! What good is such a massive pool of potential customers if you can’t successfully reach them? Thankfully, there are ways to fix this problem. You don’t have to be part of that 62%! I’m going to show you the most common reasons why small businesses fail with Facebook Ads and how to fix each issue. But first, let’s look at the big picture to understand the problem better. The Problem Isn’t Facebook Ads 96% of all B2C marketers use social media  posts as a form of content mar...