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- July 08, 2020

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How to assess your Facebook ads performance ?

- August 23, 2020

By Tyson Quick The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quickly become numb to advertising messages and ignore them completely. Ad fatigue and banner blindness are real things to combat. So, how do you get positive campaign results from campaigns? And, in the process, how do those results compare to Facebook benchmarks from others in your industry? Below are the latest Facebook advertising benchmarks by industry in four key metrics: click-through rate cost per click conversion rate cost per action (Note: The Facebook advertising benchmarks below are from WordStream here: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks. Data is from a sample of 256 US-based client ac...

Should you outsource your Facebook ads ?

- October 04, 2020

Pros and Cons of Outsourcing Facebook ads As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. For some, it’s definitely worthwhile, for others it’s worth learning how to run them yourself. In this article I want to outline the pros and cons so you can decide what is best for you. Let’s jump into the advantages first… Advantages of Outsourcing Facebook Ads Expertise The majority of business owners I speak to have tried Facebook ads, but have failed to see any success with them. I really sympathise with them because I know how hard it can be to get it right. A lot of the time, business owners or marketers will give up on Facebook, claiming it doesn’t work for them, when in fact, there was something wrong with their campaign. There are many different factors which can determine the success of a campaign. The truth of the matter is, it takes a lot of time and education to learn i...