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How to assess your Facebook ads performance ?
By Tyson Quick The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quickly become numb to advertising messages and ignore them completely. Ad fatigue and banner blindness are real things to combat. So, how do you get positive campaign results from campaigns? And, in the process, how do those results compare to Facebook benchmarks from others in your industry? Below are the latest Facebook advertising benchmarks by industry in four key metrics: click-through rate cost per click conversion rate cost per action (Note: The Facebook advertising benchmarks below are from WordStream here: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks. Data is from a sample of 256 US-based client ac...
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